AnaCap-backed MRH Trowe in market again for afm buy

The acquisition sees MRH Trowe on track to deliver more than €100 million of run-rate revenue.

  • The deal is an acceleration of AnaCap’s buy-and-build strategy for MRH Trowe
  • MRH Trowe will expand its in-house capabilities and strengthen its geographical cover in northern Germany with the deal
  • afm’s founding managers will retain a minority stake be fully responsible for day-to-day business operations

AnaCap-backed MRH Trowe announced on Monday that it has completed the purchase of insurance and finance broker afm. afm services more than 70,000 customers and employs 200 people in over 40 locations. The company is based in Hamburg, allowing MRH Trowe to strengthen its presence in Northern Germany, the firm said.

The sellers, afm’s founding managers, will retain a minority stake in the company and will remain fully responsible for day-to-day business operations.

The deal is another step in AnaCap’s buy-and-build strategy for MRH Trowe. MRH Trowe has made over 15 add-on acquisitions. PE Hub Europe reported on three the company made in July. The addition of afm means MRH Trowe is on track to deliver more than €100 million of run-rate revenue.

“We look forward to announcing further growth activity in the remainder of 2022 and beyond,” said Tassilo Arnhold, private equity partner at AnaCap.

MRH Trowe is an industrial broker that offers services in nearly all insurance lines for industrial and commercial clients. The company is headquartered in Alsfeld, Germany.

“This acquisition and strategic partnership with afm means we have successfully broadened MRHT’s geographical footing in northern Germany through the addition of a new operational footprint in Hamburg,” said Ralph Rockel, co-founder and managing partner at MRH Trowe. “Thanks to afm’s impressive network of advisors, we also see a significant number of exciting market opportunities to further expand our service offering, with a strong focus on the affluent private client market. The collaboration also supports MRHT’s holistic advisory approach of offering a wide range of insurance products for companies across the SME landscape and commercial sectors, respectively.”

AnaCap Financial Partners is a private equity firm specialising in mid-market companies across the financial, technological and related business services sectors. It has $5.4 billion in assets under management. It is headquartered in London.