Atar Capital-backed Keypoint Intelligence bags ProPrintPerformance

• Atar Capital invested in Keypoint in 2019
• ProPrintPerformance is Atar Capital’s first international buyout as an add-on acquisition
• Atar Capital is a global private investment firm based in California

Keypoint Intelligence, a portfolio company of Atar Capital, has acquired ProPrintPerformance, a provider of competitive intelligence platforms and training services to sales and marketing professionals in the digital production print industry.

No financial details of the transaction were disclosed.

ProPrintPerformance is based in Stockholm, Sweden.

Atar Capital acquired Keypoint Intelligence in October 2019.

“Helping Keypoint Intelligence broaden its reach into global markets is exciting as it provides the opportunity to further grow the company’s footprint in digital production print,” said Cyrus Nikou, founder and managing partner of Atar Capital.

ProPrintPerformance is Atar Capital’s first international buyout as an add-on acquisition.

Atar Capital is a global private investment firm that acquires a wide range of lower middle market businesses. The firm, based in Los Angeles, California, have completed over 90 private equity transactions across North America, Europe and South America.

Keypoint Intelligence is a Fairfield, New Jersey-based provider of data analytics, laboratory testing and advisory services for the global digital imaging industry.