General Atlantic in cahoots with Kahoot after buying SoftBank stake

General Atlantic is expected to become Kahoot!’s largest shareholder upon completion of the deal.

  • SoftBank Group has sold its 15% stake in the company to General Atlantic
  • General Atlantic will support Kahoot in its next stage of expansion
  • SoftBank had backed Kahoot since 2020

General Atlantic is expected to become Kahoot’s largest shareholder after announcing it has bought SoftBank Group’s 15 percent stake in the company. General Atlantic will support Kahoot’s expansion plans with the company looking to expand its customer base and accelerate its product roadmap and commercialisation efforts.

Kahoot is headquartered in Oslo and was founded in 2013. The group specialises in digital learning and audience engagement and has grown to have a multifaceted product offering. Kahoot is used in 97 percent of Fortune 500 companies for corporate learning and engagement.

“We believe Kahoot has significant potential for further growth as digital learning solutions continue to be adopted across its work, school, and home markets,” said Chris Caulkin, managing director and head of technology for EMEA at General Atlantic. “With its much-loved brand, product-centric approach and engaged global user base, Kahoot is well positioned to scale.”

General Atlantic is a US private equity firm headquartered in New York with $64 billion of assets under management. It has over 200 companies in its portfolio. More than half of its investments are outside the US and a third in emerging markets.