OpenGate Capital-backed CoreMedia picks up BySide, Smarkio

BySide is a provider of SaaS customer journey, engagement, and personalisation services.

  • Smarkio is a provider of SaaS chatbot services to B2C companies
  • OpenGate first invested in CoreMedia in 2019
  • OpenGate is a global private equity firm headquartered in Los Angeles, California

CoreMedia, a portfolio company of OpenGate Capital, has acquired BySide, a provider of SaaS customer journey, engagement, and personalisation services, and Smarkio, a provider of SaaS chatbot services to B2C companies.

No financial terms of the transactions were disclosed.

BySide and Smarkio are both based in Porto, Portugal.

BySide and Smarkio’s addition will expand CoreMedia’s real-time personalisation and automation capabilities, according to a release.

OpenGate first invested in CoreMedia in 2019.

“In the context of rising competition for B2B and B2C digital brands, the value proposition of CoreMedia’s digital experience platform is extremely clear for companies looking to push the boundaries of customer experience, and we are excited to support the Company as it grows,” said Andrew Nikou, OpenGate Capital’s founder and managing partner.

OpenGate is a global private equity firm headquartered in Los Angeles, California. The firm has European offices in Paris, and France.

CoreMedia is a web content management and digital experience platform that offers product information with multimedia marketing content to deliver product messaging across a variety of digital channels. The company is based in Hamburg, Germany.