PAI-backed ECG agrees purchase of Vacanceselect from Permira

Vacanceselect is owned by funds advised by Permira and minority shareholders including the Ganivenq Family and Batipart.

  • ECG’s purchase of Vanceselect will accelerate its growth trajectory
  • Permira Fund’s ownership of Vacanceselect has seen it more than double in size
  • PAI Partners acquired ECG in September 2021 and has grown the company organically and via M&A

PAI Partners-backed European Camping Group (ECG) announced on 29 July that it has reached an agreement to acquire Vacanceselect. Alkmaar-headquartered Vacanceselect is a Dutch campsite and mobile-home operator that has been owned by funds advised by Permira since 2015. Minority shareholders included the Ganivenq family and Batipart. The company has more than doubled in size under Permira Fund’s ownership.

European Camping Group is an Aix-en-Provence-based European tour operator that specialises in the mobile home holiday market. It was acquired in September 2015 by Paris-based PAI Partners. PAI is a private equity firm that invests in global, market-leading companies. It manages more than €25.2 billion of dedicated buyout funds. Since 1994 it has completed 90 investments in 11 countries, at a cost of over €70 billion.

“The combination creates the number three player in Europe and the number one in France, with approximately 10% market share, leaving room for further consolidation and expansion,” said Bertrand Monier, partner at PAI. “By offering value-for-money holidays, the sector has proved its resilience to downturns and is expected to be well-protected from the current volatile macro environment.”

Permira is a global investment firm that was founded in 1995. It is headquartered in London and advises funds with total assets under management of over €60 billion. It makes long-term majority and minority investments across private equity and credit. It invests across the technology, consumer, healthcare and services sectors.

“It has been a privilege to support Vacanceselect over the past seven years and we would like to thank the team for our collaborative partnership,” said Benoit Vauchy, partner at Permira. “We are confident that the company will continue to go from strength to strength across Europe through this combination with ECG and wish them every success in the future.”

ECG has purchased Vancanceselect to accelerate its growth trajectory with an eye to solidifying its business model.

“This is the perfect moment for us to accelerate our development through the combination with Vacanceselect,” said Philippe de Trémiolles, managing director at ECG.  “Following this acquisition, we will continue to improve the quality, affordability and, above all, the sustainability of our offering given the significantly lower carbon footprint of campsites.”