Tenzing- and Livingbridge-backed CitNOW Group in triple play

The deals make it four bolt-ons since Livingbridge’s investment and Tenzing’s reinvestment in CitNOW Group in July.

  • CitNOW Group has acquired Auto Imaging, AutoSLM and Dealerdesk
  • Auto Imaging and AutoLSM are based in the UK
  • Dealerdesk is a German customer relations platform

Tenzing- and Livingbridge-backed CitNOW Group announced that it has acquired three companies. They make it four bolt-on acquisitions for the company since Livingbridge’s investment and Tenzing’s reinvestment in CitNOW Group in July.

The company has bought St Neots, UK-based Auto Imaging, a provider of imaging and video services to the motor industry. Auto imaging is joined by AutoSLM, another UK company, headquartered in Wakefield. It provides systems for dealers to improve sales conversion rates by optimising the efficiency and effectiveness of their lead management processes. CitNOW has also picked up Dealerdesk, a multichannel customer relations management hub based in Hamburg.

The acquisitions build on Wokingham, UK-based CitNOW’s prior acquisitions of Web1on1 in the Netherlands, Dealerweb, Real Time Communications, Tootle and Reef Business Systems in the UK, and Quik in the US.

“We are excited to be strengthening CitNOW Group’s proposition and market penetration with Livingbridge’s and Tenzing’s support,” said Geoffrey Page-Morris, CEO of CitNOW Group. “These new investments will optimise our customers’ journey by improving the standard of their vehicle listings and workflow efficiency.”

Tenzing is a London-based growth equity investor that invests in tech and tech-enabled businesses in the UK and Northern Europe. It first invested in CitNOW Group in March 2018.

Livingbridge is a mid-market private equity firm with over 100 employees across the UK, US and Australia. It invests across the services, technology, consumer, healthcare and education sectors. It is headquartered in London.