WestBridge backs management buyout of Tryzens

Tryzens is an international digital commerce services consultancy company.

  • Tryzens is the first investment from WestBridge III fund
  • WestBridge is a lower mid-market private equity firm based in London
  • SEP is a technology growth equity firm headquartered in Glasgow, Scotland

WestBridge, via WestBridge III, has supported the management buyout of Tryzens, an international digital commerce services agency, from Scottish Equity Partners (SEP).

No financial details of the transaction were disclosed.

Tryzens is headquartered in London with offices in Australia, Bulgaria, and India. The company will launch a US office as well.

Tryzens is the first investment from WestBridge III fund.

“With these foundations, Tryzens provides an ideal platform for further organic growth and selective acquisitions,” said Ed Minton, investment director at WestBridge. “During the sale process, we have nurtured a high-performance partnership and cultural alignment.”

WestBridge’s team comprises of Ed Minton, Guy Davies, Jess Ledger, Rory Whitrow, Rebecca Sinclair, Valerie Kendall, Ari Orloff and James Wakefield.

Ed Minton and Guy Davies will join the Tryzens board as directors and Jess Ledger will become a board observer.

WestBridge is a lower mid-market private equity firm based in London.

SEP is a technology growth equity firm headquartered in Glasgow, Scotland.