- AirGrid uses machine learning to segment publisher audiences without the use of any identifiers
- The company’s campaigns target UK supply, providing instant access to first-party data from five UK publishers and over 750 domains
- MiQ will expand AirGrid’s services to the US and Canadian markets
Bridgepoint-backed MiQ announced the acquisition of London-based AirGrid, a privacy-first audience platform. MiQ is a global programmatic media partner, acquired by Bridgepoint in September 2022, in a deal valued at $900 million, as reported by PE Hub Europe. New York-headquartered MiQ’s acquisition of AirGrid is the company’s first-ever acquisition.
According to MiQ, AirGrid is the only platform that enables marketers to connect directly to publishers for privacy-first and cookieless audience creation and activation. The company uses machine learning to segment publisher audiences without the use of any identifiers. AirGrid’s services are available for any campaigns targeting UK supply, providing access to first-party data from five UK publishers and over 750 domains. MiQ will expand the company’s services to the US and Canada.
“The addition of AirGrid is just the beginning for MiQ,” said John Goulding, global chief strategy officer for MiQ. “With our newly-formed M&A business division, we’re laser-focused in executing our strategic plan to drive impactful growth and expansion of our business, and serve as the preeminent authority on privacy-first digital advertising.”
Bridgepoint is a London-headquartered private equity firm with over €37 billion in assets under management. It has invested approximately €2.4 billion in its private equity portfolio in the last 12 months.