Bridgepoint buys minority stake in Samy Alliance

• Samy is headquartered in Madrid, Spain
• Aurica Capital will remain Samy’s key partner with a 48 percent stake following this deal
• Bridgepoint is an international alternative asset manager focused on middle-market companies

Bridgepoint has acquired a minority stake in Samy Alliance, a technology- and data-enabled digital marketing and communications company.

Samy is headquartered in Madrid, Spain. Following a 25 percent increase in turnover in 2022, it reported €50 million in revenues last year via a combination of organic and inorganic growth, geographical expansion into new markets through acquisitions and integration of new services.

Bridgepoint will join the company as a minority shareholder alongside Aurica Capital, Jaguar Path Ventures, Inveready Technology Investment Group and Sabadell Venture Capital.

Aurica Capital will remain Samy’s key partner with a 48 percent stake following this deal.

“Samy is a global, integrated digital marketing services company with a leading position and expertise in the social media ecosystem, ideally positioned to capture the growing demand from blue-chip customers for these marketing services, with a social-first approach,” said Hector Perez, partner at Bridgepoint.

Samy’s growth plans will be accelerated, both organically and via acquisitions, following this investment, according to a release.

Aurica Capital is a private equity fund owned by Banco Sabadell. It is based in Barcelona, Spain.

Bridgepoint is a listed international alternative asset manager focused on middle-market companies and is based in London.

(Note: Bridgepoint owns PEI Group, the publisher of PE Hub Europe.)