Bruin and Quadrant-backed TGI Sport expands global presence with ISG

• Interregional Sports Group is a virtual media solutions provider
• ISG specialises in rights sales, content creation and distribution of virtual media through live sporting events
• Serie A, La Liga and Formula 1 are clients of ISG

TGI sport, a global sports technology, media and marketing company jointly owned by Bruin Capital and Quadrant Private Equity, has announced the acquisition of London-headquartered Interregional Sports Group.

ISG specialises in rights sales, content creation and distribution of virtual media through live sporting events and works with clients including Serie A, La Liga and Formula 1. The deal is the first add-on by TGI since Bruin backed it in spring 2021.

“We are thrilled about this acquisition because it is emblematic of how we plan to grow TGI going forward,” said TGI Sport’s global CEO Martin Jolly. “Instantly, our business enters a new sector – one that many believe is the future of live sports media and advertising.”

TGI Sport is headquartered in Chicago and has built relationships with some of the world’s biggest sports organisations including UEFA, FIFA, CONCACAF and Major League Soccer.

Bruin Capital is a private equity firm that was founded in 2015. The New York-headquartered firm specialises in working with global technology, sports, media, entertainment and marketing companies.

Quadrant is a Sydney-based private equity firm that typically invests in mid-market companies in Australia and New Zealand. The firm has raised over $7 billion across 12 funds since its inception.