Epiris agrees to buy Pure Cremation

• Pure Cremation will be Fund III’s third investment
• Dean Lamble will join Pure as its group chief executive
• Epiris is a private equity firm based in London

Epiris, via Epiris Fund III, has agreed to acquire Pure Cremation, a provider of prepaid funeral plans in the UK.

No financial details of the transaction were disclosed.

Pure Cremation is based in Andover, England.

Dean Lamble will join Pure as its group chief executive and will work with the incumbent team led by COO Mark Seastron and CFO Rob Murphy.

“The opportunity now for us is to take Pure to the next level in terms of scale and growth by bringing new experience and expertise into the business; we are excited to have partnered with Dean on this transaction and are looking forward to working with him and the Pure team to do just that,” said Owen Wilson, partner at Epiris.

Pure Cremation will be Fund III’s third investment.

Epiris’ team on the Pure investment included Owen Wilson, Bill Priestley, Thayne Forbes and Nikki Lahiri.

The transaction is subject to regulatory approval and is expected to be completed before the end of this year.

Epiris is a private equity firm that targets control positions in UK-headquartered businesses with an enterprise value of between £75 million and £500 million, deploying between £40 million and £150 million of equity. The firm is based in London.

Epiris is advised by Mayer Brown, PwC, Palladium, Capstone, Endava and RPS.