Eurazeo smells opportunity with minority stake in Ex Nihilo

Paris-based Ex Nihilo achieved around $60 million retail sales.

  • Ex Nihilo’s co-founders will become majority owners
  • Eurazeo is a European investment group
  • The firm has €33.5bn in diversified assets

Eurazeo has completed a minority investment of about €25 million in Ex Nihilo, a French perfumery brand, alongside co-founders Sylvie Loday, Olivier Royère and Benoît Verdier.

Ex Nihilo’s co-founders will become majority owners.

Paris-based Ex Nihilo achieved around $60 million retail sales reaching a global customer base through its multi-channel strategy across both retail and digital channels.

Eurazeo will leverage its international network throughout Europe, Asia and the US to support the Ex Nihilo’s global development, according to a release. The firm will contribute its operational expertise to enhance Ex Nihilo’s digital capabilities and strengthen the organisation globally, the release added.

“We have targeted the niche fragrance space given trends towards premiumization driven by consumer aspiration for uniqueness and experiences,” said Laurent Droin, MD of Eurazeo, Brands. “Ex Nihilo – through its high-quality products, brand authenticity and selective distribution – is ideally positioned to benefit from the current market momentum.”

Eurazeo is a European investment group with €33.5 billion in diversified assets under management. It has offices in Paris, New York, London, Frankfurt, Berlin, Milan, Madrid, Luxembourg, Shanghai, Seoul, Singapore and Sao Paulo.