PE Deals

GRO Capital snaps up Sweden’s Netigate

GRO Capital’s growth investment will support Netigate’s international expansion.

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  • Netigate is a Stockholm-headquartered experience management platform
  • GRO’s investment will enhance Netigate’s sales, product innovation and aid its marketing efforts
  • Netigate has customers globally and offices in Sweden, Germany, Norway and Poland

GRO Capital announced on Monday that it has bought Stockholm-headquartered Netigate. Netigate is an experience management platform that allows customers to collect, analyse and take action on insights gathered from their customers and employees. The company has customers globally and offices in Sweden, Germany, Norway and Poland and has plans to expand further internationally.

“We are convinced that the experience management category will only be of increasing importance in the future for companies to continuously improve customer experiences and protect talent,” said Lars Lunde, partner at GRO Capital. “Netigate has created a highly scalable experience management platform which, today more than ever, is poised for growth through extensive product innovation and focused go-to-market efforts. We are thrilled to support Netigate’s long-term growth and leverage GRO Capital’s operational and software expertise to capitalise on this rapidly growing market opportunity.”

GRO’s investment will aim to enhance Netigate’s sales, product innovation and aid its marketing efforts.

GRO Capital is a private equity investor based in Copenhagen that specialises in mid-market B2B software companies. It typically invests between €10 million to €50 million of equity per investment. It looks for companies with an enterprise value between €20 million to €200 million.

“Netigate is currently on an exciting journey to become Europe’s leading experience platform in the mid-market,” said Mikkel Drucker, CEO of Netigate. “With the increasing competition for both talent and customers, capturing and taking action on feedback across the entire employee and customer journeys is essential for companies’ competitiveness and survival. With GRO Capital, we now have strong support and investment to further our goal of being the leader in the mid-market.”