IK Partners buys minority stake in software provider Remazing

• Remazing is an independent marketing services and software provider focussing on the Amazon marketplace
• Remazing’s growth plans include building a global presence via a selective M&A strategy
• Remazing will attempt to strengthen partnerships with existing clients and acquire new ones 

IK Partners announced that it has acquired a significant minority stake in Remazing via its IK Small Cap III Fund. IK is investing from its dedicated pool of development capital and bought its stake from the founders of Remazing, who have reinvested alongside IK.

Remazing is a German marketing services and software provider focussing on the Amazon marketplace and is headquartered in Hamburg. It has over 100 e-commerce experts based in Hamburg and across local hubs in Barcelona, London, Paris and Turin.

Remazing’s growth plans which building a global presence via selective M&A. The company also intends to use the investment to strengthen its partnerships with existing clients, acquire new ones, increase its market penetration and develop its technology offering further to expand into other marketplaces.

“With the ongoing growth of the Amazon ecosystem and growing professionalisation of marketing across online platforms, we see huge potential in partnering with the Remazing team to develop the company into a leading global player,” said Ingmar Bär, director at IK Partners and advisor to the IK Small Cap III Fund.

IK Partners is a London-based private equity firm focused on mid-market companies across the business services, healthcare, consumer and industrials sectors in the Benelux, DACH, France, Nordics and the UK. It was established in 1989.