Inflexion signs out of The Goat Agency; Synova takes stake in language trainer Learnlight

The Goat Agency focuses on data-led end-to-end influencer marketing campaigns and was founded in 2015.

Good morning Eurohubsters, Craig McGlashan here with the Dealflow.

We’ve got a range of deals to cover this morning. We open with Inflexion agreeing to sell its stake in social media marketing firm The Goat Agency, then cover Synova’s investment in language and skills trainer Learnlight.

Ancala Partners takes a majority stake in a Norwegian offshore energy supply base and Cube invests in a Nordic data centre operator.

Social exit

Mid-market private equity firm Inflexion has signed a deal to sell its stake in The Goat Agency, a social media marketing company, to marketing and communications firm WPP.

Goat focuses on data-led end-to-end influencer marketing campaigns and was founded in 2015.  It has offices in London, New York and Singapore. It works with brands including Dell, Meta and Tesco, according to a release.

Inflexion made a “significant” minority investment in Goat in 2021. Since then, Goat has expanded, with a focus on the North America market. Inflexion worked to embed technology and data into Goat’s offering.

The deal is the first exit from Inflexion’s Enterprise Fund V, its lower mid-market fund.


Synova has invested in Learnlight, a provider of digital-first language and skills training to multi-national corporations.

Learnlight is headquartered in London.

Beech Tree Private Equity has reinvested alongside Synova. Beech Tree first invested in the firm in 2017.

“The business has seen a five-fold increase in profitability and expansion into five countries here in Europe and Mexico since we invested and has significant opportunity to grow further in these territories as well as new ones,” said Andy Marsh, managing partner at Beech Tree.

Synova and Beech Tree will assist the company in targeted acquisitions to support further international expansion and continuing to develop its technology offering, according to a release.

“Learnlight’s industry-leading and digital-first proposition offers a multitude of expansion opportunities in a very large and fragmented global market,” said Tim Ashlin, partner at Synova.


Ancala Partners has secured a 75 percent majority stake in Fjord Base Holding Group, a Norwegian supply base servicing major offshore energy and renewable companies, from founding partners Semi AS and the WIS Group.

Semi AS will retain a strategic interest and partner with Ancala in the future operation and development of the base, according to a release.

“We see substantial opportunities for the company, with an exciting future in the provision of infrastructure services to floating offshore wind developments and the investments the company is making in hydrogen, ammonia and aquaculture activities,” said Tim Power, director at Ancala.

Fjord Base is located at Florø on Norway’s western coast.

Digital infra

Cube Infrastructure Managers will acquire a majority stake in GleSYS Holding, a Nordic data centre operator providing digital infrastructure services, from VIA Equity.

GleSYS is headquartered in Falkenberg, Sweden.

Glenn Johansson, CEO and founder of GleSYS, and some key employees will reinvest in the company to maintain a minority stake, and will remain as active key employees, according to a release.

Cube has made the investment through its Cube Infrastructure Fund III.

“GleSYS, thanks to the quality of its services and investments to date, is very well positioned to address the increasing needs of Nordic SMEs for digital infrastructure,” said Stéphane Calas, partner at Cube.

VIA Equity first invested in GleSYS in 2018.

Women of influence 

It’s your last chance to nominate candidates for PEI Group’s third annual Women of Influence in Private Markets list, which recognises trailblazing women in alternative assets.

The deadline for nominations is today.

The list – which will include women from private equity, infrastructure, private debt, real estate and venture capital – will be published in July by Private Equity International, Private Debt Investor, Infrastructure Investor, Venture Capital Journal and PERE.

Click here to learn more.

That’s it from me – I’ll be back with you again tomorrow.