- Marcella Collins, Prompt’s founder & MD, will join Hybrid’s senior leadership team in the role of director of strategy
- Hybrid’s acquisition of Prompt is its first since it secured a £13m investment from LDC
- LDC invested in Hybrid in June 2021
Hybrid, backed by LDC, has acquired Prompt Marketing, an education marketing company.
No financial details of the transaction were disclosed.
Prompt is headquartered in Buckinghamshire, Engalnd.
Hybrid’s investment in Prompt will expand its reach in the education sector, according to a release.
Marcella Collins, Prompt’s founder & MD, will join Hybrid’s senior leadership team in the role of director of strategy.
LDC first invested in Hybrid in June 2021.
Hybrid’s acquisition of Prompt is its first since it secured a £13 million investment from LDC.
“Chris and the team at Hybrid have achieved strong global growth since the start of our partnership, expanding in the UK and APAC and opening their first US office last year,” said Oliver Schofield, investment director at LDC. “We’re excited to support their first acquisition to further accelerate growth.”
Hybrid is an education media and services provider. The company is based in Bristol, UK.
LDC is the private equity arm of Lloyds Banking Group, headquartered in London. The firm has a UK-wide network of regional offices.
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