LionRock takes Haglöfs from ASICS

Haglöfs is an outdoor performance brand that designs, develops, and markets clothing, footwear and hardware.

  • Haglöfs has been a wholly owned subsidiary of ASICS since 2010
  • ASICS is a multinational sportswear brand
  • LionRock is a private equity firm with offices in Hong Kong, China and Switzerland

Lionrock Capital has agreed to acquire a 100 percent interest in Haglöfs from ASICS Corporation.

Haglöfs is an outdoor performance brand that designs, develops, and markets clothing, footwear and hardware products. The company is based in Bromma, Sweden.

Haglöfs has been a wholly owned subsidiary of ASICS since 2010.

“Haglöfs fits seamlessly into our portfolio and evidences our commitment to acquire well understood heritage brands with best-in-class products,” Daniel Tseung, founding partner at LionRock. “We are excited to embark on a new journey with the company to expedite its growth both in the European market and beyond.”

LionRock is a private equity firm with an investment focus on the consumer discretionary sector, providing strategic, financial, and corporate governance support for growth stage companies. The company has offices in Hong Kong, China and Switzerland.

ASICS is a multinational sportswear brand. The company is based in Kobe, Japan.