Main Capital exits artegic with trade sale

United Marketing Technologies, part of DuMont Mediengruppe, bought artegic.

  • Artegic is a marketing automation software firm
  • Main first invested in artegic in 2016
  • Artegic’s SaaS revenue has almost tripled during that time

Main Capital Partners sold marketing automation software firm artegic, the private equity firm said on Thursday, having first invested in the firm in 2016.

United Marketing Technologies, a marketing technology provider and part of DuMont Mediengruppe, bought artegic.

Artegic was founded in 2005 and is headquartered in Bonn, Germany. It provides SaaS marketing automation products and digital CRM.

Main’s investment helped artegic grow organically and transform its business model to one driven by transactional revenue to a “highly scalable and strongly growing SaaS model”, Main said in a statement. Artegic’s SaaS revenue almost tripled during that time, while its SaaS growth rate moved from lower single digits growth to over 33 percent in 2022/23, the firm added.

The exit was Main’s third this year. Main is a software investor in the Benelux, DACH and Nordics region. It is headquartered in the Hague and had over €2.2 billion of assets under management as of October 2021.

United Marketing Technologies is headquartered in Hamburg and is 100 percent owned by the DuMont family-owned business.