Maven Capital Partners exits CRM company ProspectSoft

• Maven initially led the management buyout of ProspectSoft in 2017
• ProspectSoft’s Zing division does not form part of the exit, and Maven investors have retained their interest in the Twilio services specialist
• ProspectSoft is a customer relationship management (CRM) and ecommerce company

Maven Capital Partners announced its exit from CRM software provider ProspectSoft through a sale to trade acquirer The Access Group. The sale has generated an initial 2.0x return for Maven Investor Partners, and it has potential to increase up to 2.9x, dependent on certain conditions being met through an earnout agreement.

ProspectSoft is a Camberley, UK based CRM software provider and a ecommerce company founded in 2000.

Bristol-headquartered Maven originally led the management buyout of ProspectSoft in 2017 with the aim to drive commercial traction. The buyer, The Access Group, is a Loughborough, UK based business management software provider.

The transaction represents a partial exit, as the Zing division, a consulting partner of Twilio, does not form part of the exit. Zing operates with Twilio’s cloud communications platform to optimise workflows. Maven investors have retained their interests in Zing following a business demerger.

“The sale of ProspectSoft represents a good return for our investors,” commented Tom Purkis, partner at Maven. “The business has performed well in recent years through continued investment in the product, optimising the strategy and the hard work and dedication of the management team. It has been great to see the SaaS product achieve strong growth in so many different markets.”