- Mayfair acquired Pixomondo in July 2018
- Pixomondo is a virtual production and visual effects creator for film and episodic content
- Under Mayfair’s ownership, Pixomondo has expanded its team and service offering
Mayfair Equity Partners announced the sale of Pixomondo, visual effects and virtual production creator, to Sony Pictures Entertainment (SPE). Under the deal, SPE acquires 100 percent of Pixomondo.
Pixomondo has worked on content such as The Boys, Game of Thrones, House of the Dragon and the upcoming Avatar: The Last Airbender. The Los Angeles-based company maintains three LED soundstages and seven offices in the US, UK, Germany and Canada. The company was founded in 2001 in Pfungstadt, Germany.
London-headquartered Mayfair invested in Pixomondo in 2018, with the aim to transform the company from a post-production VFX provider to a tech-enabled production services business with integrated workflows. During the ownership period, Pixomondo expanded its visual effects team and developed its virtual production capabilities.
SPE is a Culver City, California-based subsidiary of Tokyo-based Sony Group.
“Pixomondo was an early mover in virtual production and has successfully diversified its offering to allow filmmakers to make tech enabled creative decisions from the very early stages of the production,” said Bertie Aykroyd, partner at Mayfair Equity Partners. “With the ever-increasing demand for high-quality content, PXO’s innovative team will undoubtedly be a great success when partnered with Sony’s global offering.”
The announcement follows Sony Innovation Studios’ unveiling of its first LED sound stage on the Sony Pictures Studios lot in Culver City earlier in October.
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