PE Deals

Mutares to buy Prenatal from PRG Retail Group

Prénatal provides maternity, baby and infant clothing, childcare products and hard goods. 

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  • Prenatal is Mutares’ 12th acquisition in 2023
  • The transaction is expected to be completed in Q4 of 2023
  • Mutares is an international private equity investor focused on special situations

Mutares has agreed to acquire Prénatal’s stores and ecommerce activities in the Netherlands from PRG Retail Group.

Prénatal is a retailer that provides maternity, baby and infant clothing, childcare products and hard goods, as well as toys. It is based in Amersfoort and generates revenues of around €100 million. In the Netherlands, Prénatal consists of Prénatal Moeder en Kind and its 100 percent subsidiary WIJ Special Media.

“With the acquisition of Prénatal in the Netherlands, we are further strengthening our retail & food segment,” said Mark Friedrich, CFO of Mutares. “Like every other retailer in Europe and the Netherlands, also Prénatal (Netherlands) has been experiencing challenging market conditions. Recently, the company announced a restructuring program to further enhance its position in a competitive market environment.”

Prenatal is Mutares’ 12th acquisition in 2023, following its agreement to invest in High Precision Components Witten in early November.

The transaction is expected to be completed in Q4 of 2023, subject to regulatory approvals.

Mutares is an international private equity investor focused on special situations. The firm is based in Munich, Germany.

PRG is a retail company based in Cogliate, Italy.

No financial details of the transaction were disclosed.