Oakley-backed ECOMMERCE ONE bags Makaira, Marmalade 

• Joscha Krug will become a minority shareholder in ECOMMERCE ONE
• Oakley, in May 2021, acquired a majority stake in Afterbuy and DreamRobot, combining the two businesses into ECOMMERCE ONE
• Oakley is a private equity firm based in London

ECOMMERCE ONE, backed by Oakley Capital, has acquired Makaira and Marmalade. No financial details of the transaction were disclosed.

Makaira offers an ecommerce marketing suite software products for online retailers. It is based in Mannheim, Germany. Marmalade is an ecommerce consultancy.

Joscha Krug, Makaira and Marmalade’s founder, will continue as the business’ MD.

Krug will become a minority shareholder in ECOMMERCE ONE.

“With Marmalade and Makaira, the company strengthens its competencies in and around shop systems, and we look forward to seeing its ongoing successful expansion strategy,” said Peter Dubens, Oakley Capital founder and managing partner.

Oakley, in May 2021, acquired a majority stake in Afterbuy and DreamRobot, combining the two businesses into ECOMMERCE ONE.

ECOMMERCE ONE will gain further capabilities, reach and cross selling potential via Makaira and Marmalade’s addition, according to a release.

Oakley Capital, based in London, is a private equity investor that focuses on mid-market companies across Europe.

ECOMMERCE is a provider of ecommerce SaaS services to SMEs in the DACH region. It is based in Krefeld, Germany.