PSG Equity to pump over €100m into Visit Group

Visit Group is a Nordic based hospitality and travel software company.

  • The transaction is PSG’s first platform investment in Sweden and Norway
  • PSG to acquire Visit Group from Standout Capital, other minority shareholders
  • PSG is a growth equity firm

PSG Equity will acquire a majority stake in Visit Group, a Nordic based hospitality and travel software company, by making a strategic growth investment of over €100 million.

Visit Group is headquartered in Gothenburg. It provides commerce software to in-destination experience vendors, including lodgings, day tours and attractions, mountain resorts, ferry operators, amusement parks and activity vendors.

PSG will acquire shares in Visit Group from Standout Capital and other minority shareholders while the founder and management will remain significant owners.

PSG will support Visit Group to help accelerate both organic and inorganic growth across the region by broadening the range of services offered to its customers, according to a release.

“We’ve been closely monitoring this space for some time and have been impressed by Visit Group’s unique value proposition across the Nordics, underpinned by strong network effects which help enhance connectivity and synergies among all stakeholders in the hospitality ecosystem,” said Edward Hughes, MD at PSG.

The transaction is PSG’s first platform investment in Sweden and Norway and its 24th in Europe.

Standout Capital is a Nordic technology investor.

PSG is a growth equity firm that partners with software and technology-enabled services companies. It has offices in Boston, Kansas City, London, Madrid, Paris and Tel-Aviv.

Houlihan Lokey acted as financial advisor to PSG Equity.