PSG increases investment in Sports Alliance

Sports Alliance is a German gym management software provider.

  • PSG first invested in Sports Alliance in 2021 with a $65 million growth investment 
  • Sport Alliance’s software is used by over 5.2 million gym members
  • PSG is a growth equity firm based in Boston, Massachusetts

PSG has announced an additional growth investment in Sports Alliance, with new commitments totalling $100 million.

PSG first invested in Sports Alliance in 2021 with a $65 million strategic growth investment. The business plans to use the funds to drive global expansion, according to a release.

Sports Alliance is a digital infrastructure, gym management software and gym financial services provider. The company is based in Hamburg.

Sport Alliance’s software is used by over 5.2 million gym members, according to the press statement.

PSG is a growth equity firm that invests in software and technology-enabled services companies. The firm is based in Boston, Massachusetts.