PE Deals

QPE-backed Sagacity completes follow-on in data marketing agency REaD Group

The investment from Sagacity will support REaD’s growth.

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  • QPE invested in Sagacity in May 2021
  • The company provides tech-enabled customer data management services
  • QPE is investing its Fund I, which closed at £202 million

Queen’s Park Equity’s portfolio company Sagacity has completed its follow-on investment in data marketing and insight agency REaD Group. QPE has been invested in Sagacity since May 2021. The company, based in London, is a provider of tech-enabled customer data management services.

“This is a strategic, growth investment that will shape the future direction of the company,” said Anita Dougall, co-founder and CEO of Sagacity. “REaD has experienced impressive growth and we can see that’s down to the quality of the data insights the team uncover. By combining our strengths, we can unlock the power of data and deliver something special.”

London-based QPE invests across the education, health and pharma, and tech services sectors. It is investing its £202 million QPE Fund I. Sagacity’s investment in REaD follows fellow QPE portfolio company One Beyond’s acquisition of software developer JayStack in August, also covered by PE Hub Europe.