- TA, Netrisk’s majority investor, will remain the controlling shareholder of the combined business
- Bauer will become a strategic partner with a substantial non-majority stake in the overall business
- TA is a global private equity firm
Netrisk Group, backed by TA Associates, and Bauer Media Group have agreed to combine their comparison website businesses across six Central and Eastern European countries.
TA, Netrisk’s majority investor, will remain the controlling shareholder of the combined business, while MCI Capital will retain a minority stake.
Bauer Media Group will become a strategic partner with a substantial non-majority stake in the overall business, according to a release.
Bauer’s comparison sites: rankomat.pl, epojisteni.cz, srovnejto.cz and superpoistenie.sk, will join Netrisk’s portfolio, which includes Netrisk.hu, durchblicker.at, Klik.cz, Netfinancie.sk and edrauda.lt.
TA invested in Netrisk in 2020.
“Netrisk has enjoyed a period of double-digit organic growth in recent years, bolstered by six acquisitions that have allowed the group to expand its geographical and product footprint significantly,” said Max Cancre, director at TA.
The combined group will have a reach of around 80 million potential customers across six European countries.
This transaction will strengthen Bauer Media Group’s position in Europe’s online comparison market, with separate brands also operating in Spain, Sweden, Norway and Finland, the release added.
Netrisk operates online platforms for comparing and distributing non-life insurance products. It is based in Budapest, Hungary.
Bauer Media Group is a media corporation that offers print and online publishing, radio broadcasting and audio entertainment, price comparison services for consumers, as well as digital marketing services. It has offices in London and Peterborough in the UK.
TA is a global private equity firm that invests in technology, healthcare, financial services, consumer and business services sectors. The firm has offices in Boston, Menlo Park, Austin, London, Mumbai and Hong Kong.
No financial terms of the transaction were disclosed.