PE Deals

Thoma Bravo-backed ABC Fitness Solutions buys Glofox

The purchase significantly expands ABC’s global reach.

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  • Glofox joins previous ABC acquisitions Trainerize, GymSales and FitnessBI
  • It is a fitness management platform servicing boutique gyms and studios
  • Glofox and ABC collectively will support more than 24,000 fitness locations

Thoma Bravo-backed ABC Fitness Solutions on Tuesday announced it has entered into a definitive agreement to buy Glofox. Dublin-headquartered Glofox was founded by former professional rugby player Conor O’Loughlin and is a fitness management platform that services boutique gyms and studios. It is used in over 80 companies and the combination of ABC and Glofox will see them support more than 24,000 fitness locations.

Chicago-headquartered Thoma Bravo is a private equity firm that looks to invest in software and technology companies. To date it has completed nearly 400 transactions and has assets under management of $114 billion as of March 31. It acquired Sherwood, Arizona-headquartered ABC in 2018. ABC provides software and related services for the health and fitness industry.

“We are so excited to welcome Glofox into ABC Fitness Solutions,” said Bill Davis, CEO of ABC. “Its range of solutions, focus on the boutique gym and studio sector, and impressive international reach are compelling and will help cement ABC’s position as a truly global solution provider within the fitness industry. When combined with our existing strength in North and Latin America, as well as our market-leading software solutions for the personal trainer and commercial fitness club sectors, we now have a combined offering greater than the sum of its parts and unrivalled by any company in the industry.”

Glofox is one of several acquisitions ABC has made in the sector, joining Trainerize, GymSales and FitnessBI.

“We are thrilled to become part of ABC, a company that has been a pioneer of the fitness industry for over 40 years,” said Conor O’Loughlin, CEO & co-founder of Glofox. “To be able to align with a partner that shares the same purpose and values and that can provide additional resources to drive innovation and accelerated international growth is a tremendous advantage to our team and our customers. As part of ABC Fitness Solutions, Glofox has an extremely exciting future, and we look forward to taking the combined business to the next level.”