Ufenau buys tech-enabled market research and analytics provider Marktest

• Marktest supports media channels, agencies and advertisers to capture relevant data and convert it into actionable insights
• The company offers a suite of proprietary media planning, business intelligence and analytics tools
• The Founders of Marktest will continue to lead the business into its next growth phase and will co-invest alongside Ufenau

Ufenau has announced it has reached an agreement to acquire a majority stake in Marktest via Ufenau VII. Marktest is a Portuguese tech-enabled market research and analytics services specialist based in Lisbon. The company supports media channels, agencies and advertisers to capture relevant data and convert it into actionable insights. It offers a suite of proprietary media planning, business intelligence and analytics tools. The founders of Marktest will continue to lead the business into its next growth phase and will co-invest alongside Ufenau.

Ufenau will support Marktest’s growth via acquisition to broaden the company’s service offering as well as expanding its geographical reach.

“Marktest has proven its ability to be at the forefront of market research in simbiosis with a powerful data analytics software highly valued in the market,” said Ralf Flore, managing partner at Ufenau. “Ufenau is delighted to support the Group in its next growth phase, increasing its presence in the international market through strategic acquisitions that will complement its already well-established capacities and service offering.”

Ufenau is a Swiss investment group headquartered in Zurich. It invests in service companies across the DACH, Benelux and Iberian regions. It invests across the education & lifestyle, business services, healthcare, IT services and financial services sectors, looking for companies with revenues of €10 million to €150 million.