- Verdane acquired a majority stake in Papirfly in January 2022
- Papirfly is a brand management software company based in Oslo, Norway
- Verdane is a growth investment firm
Papirfly Group, backed by Verdane, has acquired Keepeek, a digital asset management (DAM) company.
No financial details of the transaction were disclosed.
Keepeek is headquartered in Paris, France. The company offers a platform for marketing and communication teams to organise, manage and distribute their multimedia content.
The acquisition of Keepeek was financed by Papirfly using fresh equity from Verdane, according to a source close to the matter.
Verdane acquired a majority stake in Papirfly in January 2022 via Verdane Edda II fund.
“With Verdane’s backing, Papirfly will cement market leadership through further acquisitions in key European geographies,” said Joakim Kjemperud, principal at Verdane. “Paired with the company’s impressive organic growth, this ambitious strategy will put Papirfly on track to become Europe’s go-to brand management platform.”
Keepeek is Papirfly’s second acquisition since Verdane’s investment.
Keepeek’s acquisition is part of Papirfly’s efforts to expand and strengthen its market position within Europe, according to a release.
Papirfly is a brand management software company based in Oslo, Norway.
Verdane is a growth investment firm and has offices in Berlin, Copenhagen, Helsinki, London, Oslo, and Stockholm.