Vitruvian-backed Travel Counsellors bags Holidaysplease

Holidaysplease is an online travel company based in Birmingham, UK.

  • Travel Counsellors’ acquisition of Holidaysplease is its first in nearly 30 years
  • Travel Counsellors is a technology platform based in Manchester, UK
  • Vitruvian Partners is an international investment firm based in London

Travel Counsellors, backed by Vitruvian Partners, has acquired Holidaysplease, an online travel company. No financial details of the transaction were disclosed.

Holidaysplease is headquartered in Birmingham, UK. The firm recorded total transaction value of over £40 million in 2022.

“The acquisition supports our growth strategy as we accelerate towards being a £1 billion plus transaction value platform soon,” said Steve Byrne, CEO of Travel Counsellors. “Our proprietary technology and operating model are both highly scalable, and we look forward to the future with excitement and confidence.”

Travel Counsellors’ acquisition of Holidaysplease marks its first acquisition in nearly 30 years. The firm reported £114 million of sales on its platform, and it generated £86.3 million of sales in February, a 22 percent increase compared to the same time last year.

In 2022, the total transaction value on the Travel Counsellors platform increased to over £700 million, over 300 percent growth compared to the previous year, according to a release.

Travel Counsellors is a technology platform for travel entrepreneurs that connects over 1,900 independent business owners. The firm is based in Manchester, UK.

Vitruvian Partners is an international investment firm based in London. The firm invests €25 million to €600 million in high growth, dynamic situation buyouts and growth capital investments.

Travel Counsellors was advised on the transaction by Springboard Corporate Finance, Hazlewoods Corporate Finance, and Hill Dickinson.