Vitruvian-backed Travel Counsellors picks up Planisto

Planisto is a Belgian travel technology provider.

  • Vitruvian acquired Travel Counsellors from Equistone in 2018
  • Travel Counsellors is an independent travel company
  • Vitruvian is an international investment firm

Travel Counsellors, backed by Vitruvian, has announced the strategic acquisition of Planisto, a travel technology provider.

Integration of Planisto will accelerate Travel Counsellors’ technology development plans and focus on the premium travel market, according to a press release. Planisto is based in Wijgmaal in Belgium.

Planisto has been developed over several years by Belgian B2B travel technology company, EURAM, the release added.

The deal is Travel Counsellors’ second acquisition following the acquisition of Birmingham-based Holidaysplease in March 2023. The company delivered annual bookings of £933 million (€1.1 billion; $1.2 billion) an increase of 23 percent on the prior year.

Vitruvian is an international investment firm with offices across London, Stockholm, Munich, Madrid, Luxembourg, San Francisco and Shanghai.