PE Deals

Waterland-backed Mrge bags SourceKnowledge

SourceKnowledge is an ad network based in Montreal, Canada.

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  • SourceKnowledge will operate as a member of mrge
  • Mrge is a commerce advertising platform based in Hamburg, Germany
  • Waterland is an independent private equity investment group

Mrge, backed by Waterland Private Equity, has acquired SourceKnowledge, an ad network that supports incremental reach for retailers and increased yield for publishers.

Mrge is valued at €14 billion.

SourceKnowledge is based in Montreal, Canada.

SourceKnowledge will operate as a member of mrge which includes: digidip, shopping24, and Yieldkit, according to a release.

Mrge is led by CFO Michael von Stern and CTO Nils Grabbert.

“Backed by Waterland Private Equity, we focus on a buy and build strategy with the goal of achieving market leadership through strategic acquisitions and accelerating organic growth through synergies,” said Stern.

Mrge is a commerce advertising platform based in Hamburg, Germany.

Waterland is an independent private equity investment group based in North Holland, the Netherlands. The firm currently manages around €14 billion of investor commitments.