PE Deals

Waterland Private Equity picks up Markettiers4DC

The deal will assist M4DC in its plans to expand globally, especially in the North American market, the firms said.

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  • M4DC continues to be headed by Howard Kosky, founder and CEO, along with its leadership team
  • Waterland is a European private equity firm headquartered in Bussum, the Netherlands
  • Waterland has made seven platform investments and 38 bolt-on acquisitions

Waterland Private Equity has secured a majority stake in Markettiers4DC (M4DC), a network of tech-enabled, data-driven, broadcast activated, strategic communications agencies.

The financial details of the transaction were not disclosed.

M4DC, headquartered in London, was established in 1994. The firm employs 150 people in the UK and the UAE.

This acquisition will support M4DC in its international growth goals, particularly expanding its presence in the North American market, the firms said.

M4DC operates in the global communications market, worth £69 billion ($85.4 billion; €78.7 billion), and growing at 7-10 percent per annum. The firm has recorded a 30 percent year-on-year revenue growth over the last few years.

Howard Kosky, founder and CEO, will stay in charge of the business, along with Peter Mitchell, group MD, Nicky Marks, MD, Censuswide and Opinion Matters, and Scott Jackson, MD, Through The I.

“Successful for nearly 30 years with a history of growth and innovation and a global client base, the business is well placed to expand both in the UK and internationally,” said Ryan Hallworth, associate principal at Waterland Private Equity. “The company operates in a highly fragmented market offering compelling opportunities for value-adding acquisitions in both the UK and North America.”

Waterland was advised by Pinsent Masons (Legal), PwC (Tax), 8Advisory (FDD), Luminii Consulting (CDD), Rowan Group (MDD) and Clearwater (Debt Advisory).

Headquartered in Bussum in the Netherlands, Waterland is a European private equity investment group. The firm has made seven platform investments and 38 bolt-on acquisitions.

It manages €9 billion in funds and has teams based in the UK, Ireland, Netherlands, Belgium, Germany, Poland, Switzerland, Denmark, France and Spain and operates across Europe.